Hawaiian Hoosier, based in Ellettsville, Indiana, specializes in tropical-inspired savory popcorn, freeze-dried snacks, and Hawaiian-style bottled drinks that bring island flavors to the Midwest. What started as a local venture now serves customers across the country, thanks to a partnership with Future Wonder and successful Indiana Technical Assistance Program (INTAP) funding, this local business is now reaching customers nationwide.
Founder Stacie Marotta's entrepreneurial journey spans over two decades in marketing, sales optimization, and operations management. But her approach to business growth sets her apart.
Born and raised in Hawaii, Stacie explains "I believe in creating growth within a small town without losing the charm and the importance of community." This philosophy drives Hawaiian Hoosier's operations and reflects what she calls true "Hoosier Hospitality."
The key to Hawaiian Hoosier's expansion came through a partnership with Future Wonder, which helped secure INTAP funding through the Indiana Small Business Development Center. This state program supports Indiana businesses looking to innovate and expand their market reach.
Future Wonder developed a comprehensive eCommerce platform on Shopify, enabling Hawaiian Hoosier to showcase their specialty products to a national audience. The digital transformation opened doors that traditional retail channels couldn't provide for a small Indiana-based specialty food company. Find out more about this achievement in an article from Inside Indiana Business. Stacie also partnered with Indiana University's Kelley School of Business to develop innovative products and packaging solutions, building competitive advantages in the crowded specialty food market.
Hawaiian Hoosier's journey from local Ellettsville business to national specialty food company demonstrates the power of strategic partnerships, smart funding, and staying true to your roots.
Ready to expand your business reach? Future Wonder's comprehensive eCommerce services can help your business succeed in the digital marketplace. Contact us today to learn more about how we can help you achieve your growth objectives.