Connect & collaborate with nearby local businesses
CEO Townee Inc.
WHAT WE DID
We created a mobile app interface that helps social media influencers leverage their following to promote brick-and-mortar businesses. We collaborated with the founder to better understand user problems. With a customer focus in mind, we revamped the existing user interface designs to make them both intuitive and beautiful.
1
Identify the problem and deliver an ideal solution that balances business requirements with budget.
2
Work with Townee to finalize their user stories for the first MVP.
3
Iterate low-fi designs, incorporate existing client designs, create a distinctly branded UI/UX.
Townee came to us part way through their journey with several assets, along with some user interface already created.
THE CHALLENGE
Initial mockups visualized a model that would allow influencers to partner up with local businesses. Influencers would take pictures of products and connect them to social media posts, thus contributing to local marketing campaigns. As incentive, the influencer would get a complimentary product as well as a unique promo code to share with followers. More followers using the promo code would mean additional rewards for the influencer.
We met with JR and introduced new ways of thinking through his product; challenging him, looking at his competitors, and exploring technology solutions.
Most importantly, we endeavored to work through his concept from the user's perspective, not just that of the primary stakeholder.
Our expertise in app design helped JR better understand the typical user of their app. After identifying who this product serves, we focused on providing lasting value during their experience. We wanted a fun environment that would encourage user engagement and help JR's app grow.
THE CHALLENGE
PREVIOUS UI WORKTownee came to us part way through their journey with several assets, along with some user interface already created.
Initial mockups visualized a model that would allow influencers to partner up with local businesses. Influencers would take pictures of products and connect them to social media posts, thus contributing to local marketing campaigns. As incentive, the influencer would get a complimentary product as well as a unique promo code to share with followers. More followers using the promo code would mean additional rewards for the influencer.
We met with JR and introduced new ways of thinking through his product; challenging him, looking at his competitors, and exploring technology solutions.
Most importantly, we endeavored to work through his concept from the user's perspective, not just that of the primary stakeholder.
Our expertise in app design helped JR better understand the typical user of their app. After identifying who this product serves, we focused on providing lasting value during their experience. We wanted a fun environment that would encourage user engagement and help JR's app grow.
THE PROCESS
Leveraging the existing content, we created user flows outlining how a user would move through this app, from opening the app all the way through to being served their reward.
We created flows for how businesses would add their incentive deals to the app as well as a redemption user flow for followers. We then reworked the UI.
WORK IN PROGRESS UI DESIGNSThe new UI had to be a great user experience, look modern, and be memorable.
THE PROCESS
The new UI had to be a great user experience, look modern, and be memorable.
Leveraging the existing content, we created user flows outlining how a user would move through this app, from opening the app all the way through to being served their reward.
We created flows for how businesses would add their incentive deals to the app as well as a redemption user flow for followers. We then reworked the UI.
CEO, Townee Inc.- JR
CEO, Townee Inc.
THE RESULTS
